Mission Enduracool instant cooling towel

The good folks over at Mission sent me one of their Enduracool instant cooling towels to try out and given that we are in the grip of summer the timing couldn’t have been better! This is what they say on their website:

Mission’s™ Enduracool™ is made from a proprietary performance fabric that instantly cools when wet with water or sweat, wrung out and snapped in the air to activate the sustained cooling properties. Use during or after competition to provide sustained cooling on your neck, head or other hot zones.

How It Works: A revolution in cooling, this performance fabric absorbs and retains sweat and water, circulating the molecules while regulating the rate of evaporation to ensure an instant cooling effect against the skin for hours, without feeling wet.

In other words it’s best described as scientific voodoo! Well not quite…here is a sweaty guy to explain the technology:

<?

More importantly than how it works is does it work and I can confidently say hell yeah! After several hot runs I have popped it out of its plastic tube, soaked it in water and given it a “snap” (take each end in your fingers and pull sharply) and low and behold instant cool. Now I choose the word cool (as I am sure Mission did) specifically because it is that and not “cold” and in fact that is just about perfect to drop your temperature without having that harsh effect cold can have. After each run I simply air dried it and rolled it back up and put it back in the tube, voila!

Inexpensive but effective…almost the perfect combination (only the addition of bacon somewhere would make it perfect) the towel is available in various colors and sizes and for diehard NBA fans has a branded version too. You can purchase it directly from Mission through their website or via Amazon and other online outlets

Best of all I have one to giveaway! It’s the usual format; doing multiple things will get you multiple entries:

• Leave a comment on this post will get you one
• Like Mission on Facebook gets you another
• Follow Mission on Twitter is good for a third
• Finally copy and tweet the following will get you another possible three; one tweet a day for three days, for six in total! “I just entered the @quadrathon @MissionAthlete #Enduracool towel giveaway, you can too here http://bit.ly/Rhcr3g”

I will draw a winner on Sunday and mail if off out next week.

This towel was provided free of charge by the good folks at Mission. See previous gear reviews under the Product Reviews tab above. If you have a product you’d like reviewed, contact me at quadrathon@gmail.com.