It’s that time of year, January’s editions of Runners World or Trail Runner have hit your door mat or maybe Triathlete or UltraRunner or any combination of them, you’ve read the shoes reviews, the interview with the celebrity runner, the 101 training tips that you’ve never tried before (but you vaguely remember seeing around this time last year) and made a mental note to try the healthy post run meal. Now you’re at the end of the magazine, you find yourself flicking through the last half a dozen pages and looking at the ads for races; some catch your eye and some don’t.
Now as the post title alludes to I am no marketer but I am a complete sucker for marketing, make it appear difficult, unique, a bit hair-brained or just plain hazardous and I am often found merrily figuring out how I could get there and even punching my credit card number into my keyboard. Here are a few that appeal, excuse my cropping:
Artful, eye catching and simple, a bit dangerous and strangely both Canadian!
At the opposite end of the spectrum you have some that are over worded, poorly photographed home crafted versions, I have actually run the Calico race, (report, photos etc here ) it’s a beautiful high desert race that really could have such a better advertisement!
It actually gets worse with Marathons:
Now I am not saying I could do any better but if a picture is worth 1000 words, please use the picture in fact use two or three! Although I suppose if all else fails we all know sexy sells right!